Baseball Purist

Tag: biiru no uriko

  • Podcast Episode: Uriko

    Podcast Episode: Uriko

    Pip: Baseball Purist covers the game from every angle — and today that includes a corner of Japanese ballpark culture that’s equal parts fascinating and uncomfortable. Mara: We’re looking at the uriko, Japan’s beer vendors, and what that tradition reveals about the game’s culture. Let’s start with who the uriko are and what the job…

  • Uriko

    Uriko

    One of the most famous marketing slogans is “sex sells“. We would not normally equate that slogan with baseball, but perhaps that saying does have some truth when it comes to Japanese baseball or more precisely the selling of beer at ballgames. In our last post titled Baseball Across the Pacific: Japan and Korea’s Professional Baseball…